Meta tags are tags which are placed in the html source code of a website. Visitors on your website cannot see them, but the search engines can. These tags typically are the ‘meta description’ tag and the ‘meta keywords’ tag. The other tag that is extremely important is your title tag. Although not a ‘meta’ tag, this tag is even more important than your website’s meta tags.
Firstly the title tag. This is the title for each of the pages on your website. They are a descriptive title reflecting the content that is on that web page. Since each page of your website is unique, so should be your title tag. You shouldn't have the same title tag on each page of your website. This tag is displayed in the search engine results page and is the clickable link through to your website.
The meta description tag is an objective description of your web page. It should be compelling and not too wordy. Lists of keywords are definitely a no-no! This tag is displayed below your title tag in the search engine results pages, so ideally you want your link to be clicked on instead of your competitors' in the list of search results.
Finally the meta keywords tag. This is much less important now as it used to be open to abuse by spammers. However, some search engines still read it so it does no harm to include it. Don’t list every keyword you can think of, just the targeted keywords of the web page the meta keywords tag is on.
To get a nice Meta Tag for your site, click this
link and it will take you directly to a Meta Tag generator which you can insert on your site.
